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Email marketing success depends on measuring what matters. This Short Course was created to help marketing professionals accomplish strategic KPI monitoring that drives business results. By completing this course, you'll master the essential framework for selecting, tracking, and reporting email marketing KPIs that align with your business objectives.
By the end of this course, you will be able to:
Track email KPIs, benchmarking current performance against industry standards and internal objectives
Report KPI variances to senior management, proposing solutions for areas not meeting targets
This course is unique because it bridges tactical metrics tracking with strategic business communication, teaching you to transform raw email data into executive-ready insights.
To be successful in this course, you should have a background in basic email marketing metrics and dashboard tools.
