Measure Engagement Drivers

Overview

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When your CEO asks "Is our engagement score good or bad?"—can you answer with confidence? This course teaches you to build a trustworthy engagement index that combines favorability, participation rate, and eNPS into a single picture executives can act on. You'll learn why participation rate determines whether your data is reliable, how to identify the two drivers that need the most attention, and how to document findings in stakeholder-ready language using AI assistance. Through realistic role plays where you defend your methodology to skeptical VPs and coach dialogues where you navigate competing priorities, you'll develop the evidence-based communication skills that distinguish analysts who influence decisions from those who just report numbers. Designed for HR professionals who want to move beyond survey administration to strategic workforce insight. Basic spreadsheet familiarity helpful; access to free ChatGPT or Claude recommended.

Syllabus

Understanding the Engagement Index

In this module, you'll discover what makes an engagement index trustworthy and learn why combining favorability, participation rate, and eNPS gives you a more complete picture than any single metric alone. Through a discovery role play, you'll experience the gap between gut-feel assessments and data-driven measurement before learning the mechanics of each component.

From Index to Action

In this module, you'll move from calculation to interpretation. You'll learn how to identify the bottom two drivers from engagement data, prioritize which issues to address first, and document your findings in stakeholder-ready language using AI assistance. The capstone role play proves you can complete the full workflow from data to documented recommendation.