Marketing Channels, Supply Chains, Retailing and Wholesaling

Overview

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Learn how to transform distribution and logistics into a powerful tool for building customer loyalty and long-term value. This course demonstrates how ensuring efficient, cost-effective delivery prevents supply-chain delays and directly impacts customer satisfaction, generating positive word of mouth and future sales opportunities. By the end of this course, you will be able to analyze how a company's distribution and logistics strategy directly impacts customer loyalty and overall business success.

Syllabus

Marketing Channels, Supply Chains, Retailing and Wholesaling

In this course, we'll talk about ensuring the goods get from a company to the wholesaler, retailer or consumer in the most efficient and cost-effective manner. Distribution and logistics play key roles in ensuring there are no supply-chain or delivery delays, which can impact future sales and satisfaction. This last step in the marketing process may seem the least glamorous, but it can play a major role in developing customer loyalty, generating positive word of mouth and the creating the ability for a company to upsell and deepen relationships in the future.