Introduction to Hospitality Revenue Management

Overview

This course is ideal for hospitality professionals, analysts and those interested in developing critical revenue management skills. Learn how to drive success in the competitive hospitality industry with effective revenue management strategies. This course provides a practical introduction to key concepts and techniques, including analysing performance indicators, evaluating market data, and optimising pricing using technology.

Syllabus

Hotel Revenue Management Essentials

This module provides a comprehensive introduction to hotel revenue management, tracing its origins and exploring its core principles. You'll learn about the role of a revenue manager, key performance indicators (KPIs) like occupancy, ADR, and RevPAR, and the process of implementing effective revenue management strategies.

Hotel Competition and Market Performance

This module focuses on analysing hotel performance within its competitive market. You'll learn how to define a competitive set, calculate key performance indicators like MPI, ARI, and RGI, and identify valuable sources of market data to benchmark your hotel's success and identify areas for improvement.

Technology and Market Intelligence

This module explores the crucial role of technology in modern hotel revenue management. You'll learn how technology is used for data collection and analysis, gain insights into market intelligence tools, and discover how optimisation and loading technologies can enhance revenue strategies and drive successful outcomes.