Integrated Marketing Communication

Overview

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Learn how to strategically manage a company's promotional mix to get the right message in front of a carefully targeted audience. This course moves beyond traditional advertising to explore how digital channels like social media, influencers, and sponsored search results combine to create a powerful, integrated strategy. By the end of this course, you will be able to develop a strategic plan for an effective omni-channel promotional campaign for any product or service.

Syllabus

Integrated Marketing Communication

In this course, we get to talk about promotion and the strategic way companies manage to get their message(s) in front of their carefully targeted population. While advertising is a key aspect of promotion, social media influencers, podcasts, sponsored search results and other digital media combine to make up omni-channel promotion strategies that consider and utilize all the different ways messages can reach the intended audience.