Google, IBM & Meta Certificates – 40% Off a Year
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This course explores growth hacking, marketing operations, MarTech, integrated campaigns, product-led growth, and launch planning. You will learn core growth hacking concepts, including rapid experimentation, websites, process, testing, and tools. You will then hear expert perspectives on the role of marketing operations in the demand machine, how marketing operations teams work with other demand functions, and how to approach building a marketing operations program. The course also covers MarTech stacks, technology selection, budget considerations, pitfalls, integrated campaign planning, campaign measurement, product-led growth, and product launch strategy. Exercises, knowledge checks, and expert discussions help you connect growth techniques with operational planning and campaign execution.
