Foundations of Product Strategy

In this course, you will build a foundation in product strategy and examine how product leaders connect product direction with business strategy. You will distinguish product vision from strategy, define the characteristics of strong product strategy, and consider how market changes can affect strategic choices. You will then explore how different product models shape strategy, including B2C, B2B, B2B2C, marketplaces, platforms, and products in regulated industries. Along the way, you will apply ideas through reflective exercises, a dialogue on whether a scenario represents a vision or a strategy, and a role play focused on launch review with compliance. By the end of the course, you will be prepared to reason about product strategy across business models, market conditions, and regulatory contexts.