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Coursera

Evaluate Change Communication for Project Success

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Overview

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In today's fast-paced business environment, the success of any new project, be it a software rollout or a process change, hinges on effective communication and user adoption. Evaluate Change Communication for Project Success is a beginner-level course designed for project managers and aspiring leaders who want to master the art of data-driven change management. You will learn to move beyond intuition and anchor your communication strategy in hard evidence. This course provides a practical, step-by-step framework for success. You will learn how to design and deploy effective user feedback surveys, measure and interpret key performance metrics to track user adoption, and, most importantly, synthesize this data into compelling, actionable recommendations that drive real improvement. Through engaging videos, real-world case studies from companies like P&G, and interactive AI-powered dialogues, you will build the skills to lead change with confidence, ensuring your projects not only launch but also land successfully in your own projects.

Syllabus

  • Gathering Actionable Feedback
    • This module kicks off by placing you directly into a high-stakes project management scenario to highlight the critical need for clear, data-driven communication. You will then learn the foundational skill of collecting high-quality feedback, discover the principles of effective survey design, and apply these concepts by building your own feedback survey.
  • Measuring the Impact of Change
    • In this module, you will move from subjective feedback to objective data. You will learn to identify and measure key performance metrics that reveal how well users are adopting a new process. The focus is on analyzing the relationship between what users say in surveys and what they actually do.
  • Driving Action with Data-Driven Recommendations
    • The final module brings everything together. Here, you will learn to synthesize your analysis into compelling, actionable recommendations. The goal is to equip you with the skills to present your findings to stakeholders and drive meaningful improvements in your organization’s change communication strategy.

Taught by

LearningMate

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