Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Design emails that look great and work effectively on any device. In this course, you’ll learn how to create responsive email templates that deliver clear messaging, strong visual hierarchy, and consistent brand experience across mobile and desktop environments. You’ll begin with the fundamentals of mobile-first design and responsive layouts, then apply those principles in real tools like Mailchimp and Klaviyo. You’ll build templates from scratch using single-column structures, fluid images, readable typography, and tap-friendly buttons that improve usability and engagement. Next, you’ll focus on visual hierarchy on how readers scan emails and what design choices guide their attention. You’ll audit real templates, identify common design issues, and improve clarity using size, contrast, spacing, and typography. Through hands-on labs and real-world scenarios, you’ll create and critique templates used in lifecycle marketing, including promotional and post-purchase emails. By the end of the course, you’ll be able to design scalable, mobile-ready email templates that support marketing performance and brand consistency. This course is ideal for email marketers, designers, and growth professionals working with lifecycle campaigns or e-commerce email programs.

Syllabus

Email Design: Responsive Layouts

This module focuses on designing responsive email layouts that perform effectively across mobile and desktop inbox environments. You will explore the principles behind mobile-first design, spacing, readability, and modular layout structure, then apply those principles directly in Mailchimp using industry-standard workflow practices. The module emphasizes practical execution rather than visual theory, helping you make layout decisions that support engagement, usability, and campaign consistency across devices. By the end of this module, you will be able to build and test a responsive email template in Mailchimp that aligns with modern inbox design expectations.

Email Design: Hierarchy and Evaluation

Strong email performance depends not only on responsive layouts, but also on how clearly information is prioritized for the reader. This module introduces practical approaches to visual hierarchy, eye-tracking behavior, and content emphasis within lifecycle marketing emails. You will evaluate real template examples and practice identifying design choices that improve readability, reinforce branding, and guide subscriber attention toward key actions. The module emphasizes critical review and decision-making skills used in professional email production workflows. By the end of this module, you will be able to assess and critique email templates for clarity, hierarchy, and brand consistency.

Email Design: Building in Klaviyo

Email design workflows often require adapting the same core design principles across multiple marketing platforms. This module focuses on applying responsive design and layout-building skills within Klaviyo’s template environment, including its structure for sections, blocks, and reusable styles. You will work through a practical build process that mirrors real-world campaign production tasks and reinforces platform-specific workflow considerations. The module emphasizes transferable design judgment rather than tool memorization, helping you work confidently across email platforms. By the end of this module, you will be able to create and evaluate responsive email templates in Klaviyo using structured, workflow-ready design practices.