Overview

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There’s a lot of information out there about why it’s important to have a great company culture, but there are few people telling you how to actually achieve it. As a leader or HR manager, you may feel like you're throwing things at the wall to see what will stick, and wasting a lot of time and employee patience in the process. In this course, you'll get a clear, step-by-step process for taking control of your company culture. Instructor Katrina Ghazarian is the CEO of Gameday HR and a veteran at creating engaging and efficient company cultures. She'll walk you through the unique and vital role employee engagement plays in company culture, and correct any associated myths you may have heard. you'll also learn how to measure engagement using a company climate survey, along with how to build that survey and administer it effectively. Finally, you'll get concrete strategies for how to start immediately and implement your findings over the next ninety days and beyond.

Syllabus

You Need to Know Micro-presentations

Micro-presentations are happening everywhere, yet most people don't recognize them as a distinct skill until they're already standing in front of an audience with five minutes on the clock. In this module, you'll identify the wide range of professional and community contexts where micro-presentations occur, so you can start spotting — and preparing for — these opportunities before they catch you off guard.

Before You Begin

Building a great micro-presentation has almost nothing to do with slides — it starts with the hard, invisible work of knowing your audience, clarifying your purpose, and committing to one focused message before you write a single word. In this module, you'll apply four essential preparation strategies — from researching your audience to designing a call to action that drives results — so you can build every micro-presentation on a solid, audience-centered foundation.

Key Elements of Micro-presentations

Knowing you need a micro-presentation is very different from knowing how to build one — and the difference lives in the details of structure, opening, core points, closing, and timing. In this module, you'll construct each element of a micro-presentation with precision, so every second of your allotted time does exactly the work it's supposed to do.

Planning for Engagement

Facts and data alone rarely move people to act — it's emotion that drives decisions, shapes behavior, and makes a message stick long after a presentation ends. In this module, you'll build a toolkit of deliberate engagement strategies — from emotional connection to stories, polls, and discussion — so you can design presentations that your audience feels, not just hears.

Practice and Delivery

Even the most carefully crafted micro-presentation will fall flat without deliberate preparation and ruthless editing. In this module, you'll choose the scripting approach that works best for your style and situation, and apply a principled editing process to strip away the fat, the flat, and the fluff — so every word you say earns its place.

Biggest Mistakes

Even a well-prepared micro-presentation can unravel in delivery — and the most common mistakes aren't dramatic failures, they're quiet ones: talking too fast, feeling overwhelmed, or simply not putting in enough practice time. In this module, you'll identify the three biggest delivery mistakes speakers make in micro-presentations and build the practical strategies to avoid or recover from each one confidently.

Conclusion

Completing this course is itself a kind of paradigm shift — you've moved from thinking about presentations as information dumps to understanding them as disciplined, audience-centered acts of communication. In this final lesson, Lisa sends you off with encouragement, a few important resources, and the reminder that the investment you've made in developing this skill will pay off every time you take the floor, however brief your moment in it may be.