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Coursera

Compose & Send First Email

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Overview

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Ready to transform your marketing approach with intelligent email campaigns? This Short Course was created to help marketing professionals accomplish effective email campaign planning and execution using industry-leading tools. By completing this course, you'll be able to confidently navigate MailChimp's interface, segment customer lists strategically, and deploy professional promotional emails that drive engagement and sales. By the end of this course, you will be able to: List the primary components of an email campaign Use MailChimp to format and send a simple one-off promotional email to a segmented list This course is unique because it combines hands-on platform training with real-world workflow integration, ensuring you can immediately apply these skills in professional marketing environments. To be successful in this project, you should have a background in basic computer navigation and familiarity with email communication.

Syllabus

  • Module 1: Email Marketing Foundation
    • Learners will identify the primary components of an email campaign to establish strategic foundation knowledge.
  • Module 2: List Building & Campaign Creation
    • Learners will use MailChimp to format and send segmented promotional emails through systematic campaign creation workflows.

Taught by

Hurix Digital

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