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Coursera

Collaborate with AI: Build a Creative & Marketing Assistant

via Coursera

Overview

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By the end of this course, you’ll be able to build two custom AI assistants: one to spark fresh creative ideas and refine your concepts, and another to streamline your marketing, sales, and client communication. Taught by Vicky Barone, Collaborate with AI: Build Your Creative & Marketing Assistant is all about finding ways to make AI work for you and your creative business. This isn’t about asking AI to create for you or replacing what makes your work unique. It’s about building creative and strategic thinking partners that understand your goals, support your voice, and help you spend more time doing the work you love. Across three parts, you’ll explore how to set up your assistants, shape how they respond, and put them to work in your creative practice. This course is for artists, designers, freelancers, and creative entrepreneurs who want to experiment with AI to support their work and grow their business. By the end, you’ll know how to customize your assistants, brainstorm and develop ideas with them, and use them to make marketing and client communication easier. No technical background is needed—just curiosity, a willingness to experiment, and a desire to stay true to your creative vision.

Syllabus

  • Build Your Creative AI Assistant
    • Discover how AI can become a creative collaborator and why customizing a GPT can make it more useful for your specific needs. Explore the role of personalization in building an AI assistant that supports your creative process.
  • Set Up and Use Your Creative Assistant
    • Build your own creative AI assistant and put it into practice. Follow a step-by-step setup process, then explore how to use your assistant to generate ideas, overcome creative blocks, and keep your creative work moving.
  • Use AI Without Losing Your Creative Voice
    • Learn how to make AI a helpful creative partner without allowing it to replace your own ideas and judgment. Explore common AI pitfalls, consider how to maintain your creative voice, and identify practical next steps for continuing to use your assistant.

Taught by

Skillshare

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