Build & Analyze Financial Models: Twitter Case Study

Overview

By the end of this course, learners will be able to gather and analyze financial data, construct revenue models, prepare income statements and cash flow projections, and apply valuation techniques using a real-world case study of Twitter. The course equips participants with practical skills to interpret balance sheets, model debt and equity structures, calculate free cash flow, and integrate all statements into a final valuation-ready model. Learners will benefit from a step-by-step approach that combines theory with hands-on application, ensuring they can confidently link assumptions, projections, and financial statements. This course is unique because it applies financial modeling concepts directly to a globally recognized company, providing an engaging and practical framework for learning. Through guided modules, participants will not only strengthen their technical modeling expertise but also develop the ability to critically assess business performance and corporate value. Ideal for finance students, analysts, and professionals, this course bridges the gap between classroom concepts and real-world financial decision-making.

Syllabus

Revenue Foundations & Core Statements

This module introduces the essential groundwork for building Twitter’s financial model. Learners will gather and structure raw data, develop and refine revenue models, and connect them to the income statement and cash flow. By the end, participants will understand how revenue assumptions drive financial statements and prepare the foundation for integrated modeling.

Financial Structures & Capital Planning

This module explores Twitter’s financial structures, focusing on balance sheet essentials, debt and lease obligations, share equity, and working capital. Learners will gain insights into capital planning strategies and corporate organization while mastering the integration of financial schedules into the broader model.

Valuation & Final Model

This module focuses on valuation techniques and final integration. Learners will develop supporting schedules, apply discounted cash flow and cost of capital methods, and consolidate Twitter’s complete financial model. By the end, participants will be able to deliver a fully integrated, valuation-ready financial framework.