Overview

Designing Breakthrough Advertisements: Static Advertisements will teach you the skills to make breakthrough static advertisements; the advertisements that don't move. Signs, posters, billboards, flyers and everything between. In this course you will learn the history of different static advertisements, how they work, and how to approach concepting and designing them. And we explore techniques to make your advertisements stand out. So if you've ever wondered: how do I start thinking about a poster? How do I make a more effective newspaper ad? Or really any other advertisement, this is the course for you. Often, we know what we want to say, and this show teaches you how to say it. With insider tips, proven techniques, and industry best practices, you'll learn to think and design like an advertising creative. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make static advertisements that won't get immediately ignored?

Syllabus

Introduction to Static Advertisements

Welcome to Designing Breakthrough Static Advertisements. This course is all about static advertisements: the oldest form of advertisement. It includes discussions and design challenges built upon the various forms of static advertisements like posters, billboards, signs, online banners, and more. In this first module, you'll learn more about what static advertisements are and what influences their design. After all, the design has to be the thing that gets them noticed! You'll explore the major static advertisement types and histories of each. This is the foundational information you'll need to design successful advertisements for this course and the real world. At the end of the module, you'll put your knowledge to the test by designing a sign for a Yoga Studio.

Mass Press Advertisements

In this module, you'll learn that Mass Press advertisements are just a fancy way of describing newspaper and magazine print advertisements. Once considered to be the "workhorse" of advertisements, print ads are used less these days but still continue to hang around - especially to get a message in a front of a lot of eyes. But what can a print advertisement actually do and how do you create something that won’t get passed-by with a page turn? The good news is, the creative techniques to make better print advertisements also apply to other static media, and vice versa. At the end of the module, you'll be challenged to design a single-page print advertisement for a local town magazine.

Posters

Posters are the rare form of advertisement that can actually crossover into artwork. In this module dedicated to them, you'll explore the history of posters, what makes them different and powerful, and how they've evolved with society. You'll explore the "1. Stop, 2. Attract, 3. Go" process for designing a poster to make your posters more unexpected. Finally, we'll deconstruct concepts for posters so you can apply them directly to your own designs, such as creating a poster for an innovative new local business.

Other Static Advertisements

This final module introduces the other types of static advertisements like billboards, banners, and tchotchkes. You'll explore the history of these mediums and the challenges associated with their designs. For each static medium, we identify ways to think about them so you can come up with something new and unexpected, giving your advertisement a better chance of reaching the target audience.