Overview

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Most advertisements are immediately ignored. Not because the message is wrong, but because no one notices them. In this specialization, you will study the history and creative craft behind advertisements that break through and learn how to capture your audience’s attention. Through three in-depth and intensive courses with practical assignments, you will learn how to design advertisements that people actually notice. By completing this specialization you will be able to: • Apply fundamental copywriting and art direction skills to design attention-getting advertising concepts. • Analyze why some advertisements capture attention while others get ignored. • Design unexpected static advertisements including posters, print ads, and outdoor media. • Write scripts and concepts for timed advertisements such as social media reels, television commercials, and more. • Develop breakthrough advertising concepts that combine strategy, message, and visual design.

Syllabus

Course 1: Designing Breakthrough Advertisements: Basics to Begin
Course 2: Designing Breakthrough Static Advertisements
Course 3: Designing Breakthrough Timed Commercials

Courses

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Designing Breakthrough Advertisements: Basics to Begin will teach you the skills to make breakthrough advertisements. In this course you will learn how to approach writing headlines and commercial scripts. We'll explore how to direct art and conquer page layouts. And we'll cover typefaces and visuals, so that you know how and when to employ them. All with the singular goal of crafting pieces of communication that will get your potential customers engaged and more likely to respond to your message. So if you're ready to do some advertising and make that investment in your business, then this is course for you. We’ll show you the best practices to make sure you're making the most effective advertisements you can make. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make an advertisement that won't get immediately ignored?
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1 day 3 hours 48 minutes
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Designing Breakthrough Advertisements: Static Advertisements will teach you the skills to make breakthrough static advertisements; the advertisements that don't move. Signs, posters, billboards, flyers and everything between. In this course you will learn the history of different static advertisements, how they work, and how to approach concepting and designing them. And we explore techniques to make your advertisements stand out. So if you've ever wondered: how do I start thinking about a poster? How do I make a more effective newspaper ad? Or really any other advertisement, this is the course for you. Often, we know what we want to say, and this show teaches you how to say it. With insider tips, proven techniques, and industry best practices, you'll learn to think and design like an advertising creative. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make static advertisements that won't get immediately ignored?
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1 day 3 hours 7 minutes
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Designing Breakthrough Advertisements: Time Advertisements will teach you the skills to make breakthrough timed commercials; the advertisements that tells stories through time. Reels, TV commercials, radio spots, online videos, branded entertainment and more. In this course you will learn the history of different timed commercials, how they work, and how to approach concepting and designing them. And we explore techniques to make your advertisements stand out. So if you've ever wondered: how do I start thinking about a TV commercial? How do I make a more social media video? Or really any other advertisement, this is the course for you. Often, we know what we want to say, and this show teaches you how to say it. With insider tips, proven techniques, and industry best practices, you'll learn to think and design like an advertising creative. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make timed commercials that won't get immediately tuned out?