Brand Styles: Audit & Apply

Overview

Transform your brand management capabilities and ensure visual consistency across all marketing touchpoints. This course empowers digital marketing professionals to maintain brand integrity through hands-on practice with style guide updates and systematic compliance auditing. By completing this course, you'll master the essential skills to apply changes to brand style guides reflecting new visual standards and evaluate assets for compliance with structured scoring systems. You'll gain confidence working with brand documentation, SharePoint collaboration, and presenting audit findings to creative teams. By the end of this course, you will be able to: Apply changes to a brand style guide to reflect new visual standards Evaluate assets for compliance with style guides and score their adherence This course is unique because it combines practical brand management with systematic quality control, giving you both the creative oversight and analytical skills demanded in today's data-driven marketing landscape. To be successful in this project, you should have a background in basic digital marketing concepts and familiarity with collaborative platforms.

Syllabus

Module 1: Apply Brand Style Guide Changes

Learners will master the process of updating brand style guide documents with new visual standards, including proper documentation, version control, and SharePoint collaboration workflows.

Module 2: Evaluate Asset Compliance Scoring

Learners will master systematic brand compliance auditing using structured scoring methodologies to evaluate marketing assets and present actionable findings to creative teams.