Advertising in Modern Economy and Consumer Behavior

Overview

Understand how advertising shapes modern markets and consumer behavior. Learn how liberalization transformed advertising and business in India. This course explores the dynamic relationship between advertising, economic reforms, and consumer behavior in contemporary society. You will examine how liberalization opened markets, introduced global competition, and reshaped buying patterns. Through real-world examples and practical insights, you will learn how advertising influences perceptions, lifestyles, and decision-making. The course also highlights the role of advertising in economic growth, brand development, and market competition. By the end of this course, you will be able to analyze advertising strategies, evaluate their societal and economic impact, and apply these concepts in real business scenarios.

Syllabus

Foundations of Advertising in a Liberalized Economy

Explore the core principles of advertising and understand how economic liberalization transformed India’s market structure, enabling global trade, competition, and advertising growth.

Market Dynamics & Advertising Influence

Analyze how liberalization reshaped consumer buying patterns, market segmentation, and competitive dynamics, influencing advertising strategies and business decisions.

Impact and Benefits of Advertising

Evaluate the psychological, societal, and economic impact of advertising, including its role in shaping consumer behavior, brand value, and economic development.