Intro to Digital Experience and Content Management

Overview

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By the end of this course, you’ll understand what a content management system (CMS) is, how it works, and why it’s essential for creating and delivering modern digital experiences. You’ll learn how a CMS supports content authoring, editing, versioning, and collaboration, and how it enables teams to publish consistent, scalable experiences across websites, mobile apps, kiosks, in‑store screens, and more. This course also introduces you to Adobe Experience Manager (AEM), an industry‑leading enterprise CMS trusted by global brands. You’ll explore how AEM streamlines the creation and management of digital content and assets—empowering marketing teams, business users, and content authors to deliver high‑quality, omnichannel experiences without relying heavily on developers. Whether you’re new to CMS technology or looking to expand your digital experience skill set, this course provides foundational knowledge you can apply immediately in real‑world projects.

Syllabus

Introduction to Adobe Experience Manager Foundations Specialization

In this module, you will learn what digital experience is and the key components businesses use to deliver it to their customers. You will also explore what a content management system is, how it works, and see practical examples of how various industries use content management systems to improve customer interactions in the digital world.