Adobe Experience Manager Foundations

Adobe via Coursera Specialization

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Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Level

Beginner

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Overview

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Unlock your potential to shape memorable digital experiences and advance your career with the Adobe Experience Manager Foundation specialization. In this four-part program, you’ll learn how content management systems (CMS) empower organizations to create, manage, and optimize digital content across web, mobile, social, and in-person channels, driving customer engagement and brand loyalty. Discover the purpose and features of Adobe Experience Manager (AEM), the market-leading CMS that allows brands to deliver personalized, scalable content effortlessly by leveraging core products like Sites, Assets, Forms, and Screens. You’ll explore the range of roles available in AEM implementations, from content author, developer, and technical architect to product owner and administrator, and identify rewarding career paths in one of the most in-demand fields. Learn from real-world examples of how companies use AEM to build tailored digital journeys, streamline workflows, and accelerate business results. No prior experience is required, just your curiosity to master digital transformation.

Syllabus

Course 1: Intro to Digital Experience and Content Management
Course 2: Introduction to Adobe Experience Manager
Course 3: Roles and Career Paths in Adobe Experience Manager
Course 4: Adobe Experience Manager Use Cases and Benefits

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By completing this course, you’ll learn how Adobe Experience Manager (AEM) is used to create meaningful, high‑impact digital experiences across industries. You’ll explore common use cases for AEM Sites, Assets, Forms, and Edge Delivery Services, and understand the business value these capabilities deliver when implemented effectively. This course gives you a practical view of how organizations use AEM to streamline content operations, accelerate publishing, personalize customer journeys, and support responsive experiences across web, mobile, and in‑venue channels. You’ll see how different features of the platform solve real‑world challenges—from managing large libraries of digital assets to powering dynamic sites and simplifying complex form workflows. Whether you’re new to AEM or looking to deepen your understanding of digital experience solutions, this course helps you identify where AEM fits and how its tools support measurable outcomes for companies of all sizes.
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By the end of this course, you’ll understand what a content management system (CMS) is, how it works, and why it’s essential for creating and delivering modern digital experiences. You’ll learn how a CMS supports content authoring, editing, versioning, and collaboration, and how it enables teams to publish consistent, scalable experiences across websites, mobile apps, kiosks, in‑store screens, and more. This course also introduces you to Adobe Experience Manager (AEM), an industry‑leading enterprise CMS trusted by global brands. You’ll explore how AEM streamlines the creation and management of digital content and assets—empowering marketing teams, business users, and content authors to deliver high‑quality, omnichannel experiences without relying heavily on developers. Whether you’re new to CMS technology or looking to expand your digital experience skill set, this course provides foundational knowledge you can apply immediately in real‑world projects.
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By completing this course, you’ll gain a clear, high‑level understanding of Adobe Experience Manager (AEM) and how its core capabilities support modern digital experience delivery. You’ll learn to differentiate AEM’s three primary services—Sites, Assets, and Forms—and understand how each one contributes to creating, managing, and scaling personalized, omnichannel experiences. This course shows you how AEM goes beyond traditional content management by offering an integrated, cloud‑native platform recognized in Gartner’s Magic Quadrant for Digital Experience Platforms. You’ll explore how AEM powers digital experiences across web, mobile, in‑venue screens, communications, and learning content, giving organizations the tools they need to deliver consistent, efficient, and engaging experiences. Whether you’re new to AEM or expanding your digital experience knowledge, this course provides a practical overview of the platform’s structure and value, helping you communicate its capabilities and understand how its services work together.
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By completing this course, you’ll gain a clear understanding of the key roles involved in an Adobe Experience Manager (AEM) implementation and the skills required to succeed in each one. You’ll learn how project managers, developers, architects, content authors, business analysts, and other specialists contribute to delivering effective digital experiences—and how their responsibilities vary across AEM Sites, Assets, Forms, and other products in the stack. This course gives you a practical view of the digital experience talent landscape, helping you understand not only what each role does, but also the skills organizations look for when building high‑performing AEM teams. Whether you're exploring career paths or collaborating across functions, you’ll come away with a clear framework for how AEM projects are structured and how cross‑functional teams work together. Ideal for learners new to AEM or anyone looking to broaden their understanding of digital experience roles, this course equips you with foundational knowledge that supports both career development and effective project collaboration.