Whether you work in marketing, PR, or at a startup, this class will teach you how to work with influencers to achieve your marketing goals. You will learn everything from how to identify key digital influencers and bloggers in the industry to how to run effective campaigns with them.
Furthermore, you will learn best practices for how to approach influencers and how to measure performance of influencer campaigns.
Takeaways:
Areas covered will include how to:
- identify influencers that reach your target audience
- approach influencers and bloggers effectively
- work with influencers to achieve your desired results
- partner with influencers to run campaigns that go beyond the traditional sponsored post
Preparation:
- This class is taken completely online via Zoom.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.
- All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.
NOTE: This session will not be recorded, however, slides will be sent within 7 days following the class.
