Google Ads Introduction (Live Online)

Overview

This comprehensive Google Ads course is designed to introduce you to the fundamentals of search engine marketing (SEM) and provide thorough training in using the Google Ads platform effectively. The Google Ads Fundamentals course teaches you how to strategically leverage Google Ads to achieve your online marketing objectives and reach your target audience. A distinctive feature of this Google Ads training program is that it includes hands-on, interactive exercises that empower students to productively use Google Ads on their own websites and campaigns right away, applying learning immediately.

This Google Ads class is specifically targeted toward online marketers, media analysts, digital analysts, and business owners who want to promote their businesses and expand their reach using search engine marketing and paid advertising tools. To gain maximum value from the class, students are strongly encouraged to have their own Google Ads account available during training.

Learning Goals:

Master the fundamentals of search engine marketing and online advertising strategy.
Learn the complete step-by-step process for creating and running effective online marketing campaigns in Google Ads.
Understand the key features and capabilities of the Google Ads platform.
Develop proficiency in navigating the Google Ads user interface and dashboard.
Learn how to set up accounts, ad campaigns, and ad groups in Google Ads.
Master strategies and tools for building targeted, high-performing keyword lists.
Learn professional techniques for writing effective ads within Google Ads.
Learn how to track ad performance and analyze results within Google Ads.
Learn how to integrate Google Analytics data with your Google Ads account for comprehensive insights.
Master how to leverage Google Analytics features for optimizing your overall marketing initiatives.

Course Modules: