Content Creation and Copywriting

Coursera via Coursera Specialization

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Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Duration & workload

4 weeks, 10 hours a week

Found in

Overview

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Master the intersection of AI and creative content production in this comprehensive program that transforms marketing professionals into AI-enhanced content creators. Learn to leverage cutting-edge generative AI tools including ChatGPT, Midjourney, and specialized platforms like Humata and SurferSEO to craft compelling copy, while developing visual storytelling skills through hands-on Canva projects. Through practical applications across advertising, SEO optimization, and multimedia content creation, you'll build a portfolio demonstrating your ability to produce AI-powered marketing materials that drive engagement and conversions in today's digital landscape.

Syllabus

Course 1: Content Creation With Generative AI
Course 2: Leveraging AI for Enhanced Content Creation
Course 3: AI-Enhanced Content Creation:Elevate Copywriting with Humata
Course 4: AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
Course 5: Create an Infographic in Canva
Course 6: How to design Facebook/IG Stories using Canva
Course 7: Create a Storyboard in Canva

Courses

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1 hour 55 minutes
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This course will teach the learner how to create an infographic, step-by-step. Infographics are used to visually share complex numeric or written information in one glance. The learner will start by gathering the information and goals for creating an infographic and then walk through each step of creating the infographic in Canva. By the end, the learner will have the ability to share a complete infographic.
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1 hour 39 minutes
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In this 1-hour long project-based course, you will learn how to create designs for Instagram/Facebook stories using Canva. We will use the Canva platform to create social media(Instagram and Facebook) stories using built-in templates as well as from the scratch. This course includes Canva introduction, exploration of Canva dashboard, you will learn to use different elements from Canva, creation of social media stories using built-in templates, and from the scratch. You will also learn how you can use free images from a third-party source like Pixabay. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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1 hour 20 minutes
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By the end of this project, you will learn how to create a Storyboard from scratch using the free version of Canva. A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualising a motion picture, animation, motion graphic or interactive media sequence. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create a Storyboard template for your next visual experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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4 hours 35 minutes
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This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs. This learning opportunity offers a hands-on experience through ideating, creating, and finalizing a mock advertising campaign using the combined strengths of these AI tools. Content creators, marketing professionals, business strategists, and anyone interested in leveraging the combined power of leading Generative AI tools for innovative content solutions. Basic understanding of AI concepts and a passion for innovative content creation techniques. By the end of the course, Learners will be aware of, and leverage the capabilities of leading Generative AI tools, as demonstrated in creating a holistic advertising campaign, showcasing the seamless integration and enhanced capabilities of these tools in content creation.
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2 hours 34 minutes
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AI-driven writing isn't just about words; it's about understanding emotions. Advanced algorithms can analyze sentiments and tailor messages to evoke specific feelings, creating a powerful connection with your audience that goes beyond the text on the screen. This one-hour course is for those interested in automating the process of creating effective advertisement campaigns, website content, email marketing, and more with generative AI. More specifically, you'll learn to use Humata AI to identify a target audience and to create a compelling Facebook advertisement and blog post. This hands-on experience includes setting up a Humata AI account, interacting with the platform, and generating a Facebook ad and a blog post. To make the most of this course, having a background in sales and marketing is beneficial, but not mandatory. By the end of this project, learners will be able to use prompt engineering to create a compelling advertisement for social media and blog post with the help of Humata AI.
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2 hours 39 minutes
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Embark on a transformative learning journey to elevate your copywriting skills and master the art of AI-powered content creation. In this comprehensive project, you'll forge an alliance with cutting-edge AI technology, harnessing the power of SurferSEO, Upword, and Anyword to craft high-quality, engaging, and search engine optimized content that drives results. Through hands-on tasks (setting up the accounts, interacting with AI platforms, utilizing their features to create engaging & SEO optimized content) and practical exercises, you'll gain expertise in generating persuasive copy tailored to specific audiences and content formats. By the end of this project, you'll possess the skills and knowledge to produce high-impact AI-powered content that drives conversions, enhances brand visibility, and elevates your copywriting expertise to new heights. To succeed in this project, you only need a basic understanding of content creation and copywriting principles.
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2 hours 47 minutes
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Increasingly, marketers are integrating AI into their marketing operations, enhancing efficiency, creativity, and innovation—don’t get left behind! Unlock the potential of generative AI with this dynamic course designed to help you integrate AI and transform the impact of your content marketing. Dive into the world of content marketing, exploring the latest generative AI technologies that revolutionize copywriting and image generation. Learn best practices and discover how to seamlessly integrate tools like ChatGPT and Canva into your marketing operations, ensuring your content stands out in a crowded marketplace. Tailored for marketing and communications professionals, this course empowers you to harness AI to streamline your content creation process, boosting both efficiency and creative impact. By completing this course, you’ll master the use of generative AI tools, crafting compelling marketing content that drives engagement and keeps you ahead of the competition. In just two hours, you will learn to: - Select suitable generative AI tools for targeted and impactful copywriting and visual assets - Create marketing content by applying GenAI best practices to enhance creativity and innovation As the landscape of modern marketing evolves, stay at the forefront by leveraging state-of-the-art AI technology to expand your creative capabilities. You'll also gain insights into ethical considerations and best practices for AI-generated content, ensuring your marketing efforts are both impactful and responsible. To thrive in this course, a foundational understanding of marketing principles is essential. Familiarity with generative AI is beneficial but not required—if you’ve heard of tools like ChatGPT, you’re already on the right track. Requirements: - Canva Pro: a paid plan (Canva offers a 30-day free trial) - ChatGPT: a free GPT-3.5 or paid Plus plan