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CodeSignal

Targeting and Campaign Strategy

via CodeSignal

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Overview

You'll master audience targeting and campaign planning—selecting targeting methods, aligning objectives with budgets, crafting performing creative, and adapting to a privacy-first landscape. By the end, you'll be able to turn a business goal into a coherent, compliant campaign plan.

Syllabus

  • Unit 1: Selecting Audience Targeting Methods
    • Mastering Digital Targeting Methods
    • Building Precise Campaign Targeting Layers
    • Scaling Reach with Lookalike Audiences
  • Unit 2: Aligning Objectives and Budgets
    • Matching Campaign Goals to Objectives
    • Defining Campaign Objectives With Stakeholders
    • Assessing Budget and Bid Alignment
  • Unit 3: Crafting Creative Strategy
    • Choosing Winning Creative Best Practices
    • Finalizing Flash Sale Ad Copy
    • Adapting One Message Across Platforms
  • Unit 4: Privacy First Targeting
    • Matching Privacy Constraints to Limitations
    • Guiding Stakeholders Through Privacy Shifts
    • Designing Privacy Safe Audience Strategies

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