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Preparing to Make Your Business Case

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Overview

Following the HBR Guide's principle that "you're telling a story about how to meet a business need," this course establishes the foundation for creating cases that enable wise decisions. You'll master framing needs, navigating evaluation processes, and aligning with stakeholder priorities.

Syllabus

Unit 1: Framing Your Business Case Through Storytelling

Framing Business Problems as Stories
Assessing Business Case Story Elements
Crafting Stories With Multiple Outcomes

Unit 2: Evaluating Business Case Success

Identifying Corporate Approval Processes
Analyzing Winning Business Case Strategies
Uncovering Hidden Approval Success Patterns

Unit 3: Identifying Decision Makers

Decoding Real Decision Authority
Navigating Finance Department Power Dynamics
Building Champions for Your Case

Unit 4: Understanding Stakeholder Objectives

Extracting CEO Strategic Theme Alignment
Mastering Stakeholder Priority Discovery
Navigating Competing Stakeholder Strategic Priorities

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