AI Literacy for Marketing 101

Overview

Learn the basics of Generative AI and how to use it hands-on for marketing. You'll write effective prompts in chat tools like ChatGPT or Claude and work with AI images, applied to everyday tasks like campaign content, social posts, and brand communication.

Syllabus

Course 1: Introduction to Generative AI for Marketing
Course 2: AI Images for Marketing Communication

Courses

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You'll build a plain-language mental model of what generative AI can do, how text, image, and multimodal methods work, and where they fit in marketing roles. You'll learn to choose good marketing use cases, write clear prompts, and improve outputs through iteration.
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You'll use AI to describe images accurately, generate visuals for marketing communication, and edit images with precise instructions. You'll write structured visual prompts, review outputs for brand and accessibility, and avoid misleading or risky visual use.