You'll use AI to describe images accurately, generate visuals for marketing communication, and edit images with precise instructions. You'll write structured visual prompts, review outputs for brand and accessibility, and avoid misleading or risky visual use.
Overview
Syllabus
- Unit 1: Reading Images with AI
- Separating Observation from AI Interpretation
- Structuring Prompts for Vision AI
- Key Concepts: Observation vs. Interpretation
- Unit 2: Prompting Image Generation Clearly
- Pressure Testing an Image Prompt
- Finalizing the Campaign Hero Prompt
- Matching Image Prompt Anatomy Elements
- Unit 3: Responsible Image Editing
- Defending an AI Image Decision
- Structuring AI Image Edit Requests
- Pre-Ship Assessment: Paid Social Image