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Codecademy

Learn Intermediate SQL for Marketers and Product Managers

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Overview

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This course takes your foundational SQL skills to the next level, focusing on real-world applications for Marketers, Product Managers, Consultants, and Data Analysts. You will explore advanced techniques for working with data tailored to your career's needs and apply them to projects like user churn and marketing attribution.

Syllabus

  • Usage Funnels: Analyze Warby Parker’s marketing funnel from Quiz → Home Try-On → Purchase in order to calculate conversion rates.
    • Lesson: Usage Funnels
    • Informational: Project Assignment: Usage Funnels
    • Project: Usage Funnels with Warby Parker
  • User Churn: Analyze churn for two groups of Codeflix users and recommend which segment represents a better long-term user base.

    • Lesson: Calculating Churn
    • Informational: Project Assignment: User Churn
    • Project: Calculating Churn Rates
  • Marketing Attribution: Help CoolTShirts, an innovative apparel shop, improve their marketing campaigns.
    • Lesson: First- and Last-Touch Attribution
    • Informational: Project Assignment: Marketing Attribution
    • Project: Attribution Queries
    • Informational: Peer Project Feedback

Taught by

Kenny Lin

Reviews

4.5 rating at Codecademy based on 147 ratings

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