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Learn Intermediate SQL for Marketers and Product Managers

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Details

Provider

Codecademy
Pricing

Free Trial Available
Languages

English
Certificate

Certificate Available
Effort

3 hours
Sessions

Self-Paced
Level

Intermediate

Found in

Coursera

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Overview

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This course takes your foundational SQL skills to the next level, focusing on real-world applications for Marketers, Product Managers, Consultants, and Data Analysts. You will explore advanced techniques for working with data tailored to your career's needs and apply them to projects like user churn and marketing attribution.

Syllabus

Usage Funnels: Analyze Warby Parker’s marketing funnel from Quiz → Home Try-On → Purchase in order to calculate conversion rates.

Lesson: Usage Funnels
Informational: Project Assignment: Usage Funnels
Project: Usage Funnels with Warby Parker

User Churn: Analyze churn for two groups of Codeflix users and recommend which segment represents a better long-term user base.

Lesson: Calculating Churn
Informational: Project Assignment: User Churn
Project: Calculating Churn Rates

Marketing Attribution: Help CoolTShirts, an innovative apparel shop, improve their marketing campaigns.

Lesson: First- and Last-Touch Attribution
Informational: Project Assignment: Marketing Attribution
Project: Attribution Queries
Informational: Peer Project Feedback

Reviews

4.5 rating at Codecademy based on 149 ratings

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