There are tons of ways to use generative AI in marketing, and whether you work in marketing or just have product to market, AI models like ChatGPT can help you plan and execute an effective marketing strategy. In this course, you'll learn how to use ChatGPT for marketing by using prompt engineering to generate marketing copy and content that engages your audience. You'll also learn to use Midjourney to generate images for marketing campaigns. Plus, now you can build your prompt engineering skills and get hands-on experience writing, testing, and refining prompts directly in the course.
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Syllabus
- Prompt Engineering for Marketing: Leverage AI in marketing using prompt engineering.
- Lesson: Prompt Engineering for Marketing
- Project: Using Generative AI to Launch a New App
- Quiz: Practice Prompt Engineering for Marketing
- Image Generation for Marketing: Learn how to use Midjourney to generate images for marketing campaigns.
- Article: Why Use AI for Image Generation?
- Lesson: Midjourney for Marketing
- Article: Setting Up Midjourney
- Project: Using Generative AI to Create an Ad Campaign
- Quiz: Midjourney for Marketing Quiz
- Informational: What's Next
Taught by
Ada Morse