- Get to know the programmatic languages for Marketing Cloud.
- Get to know AMPscript and embrace your inner developer.
- Explore AMPscript for personalization, loyalty emails, data-driven emails, and more.
- Create journeys based on engagement with email links that use AMPscript.
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Overview
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Learn how to use AMPscript to code campaigns in Marketing Cloud.
Syllabus
- Marketing Cloud Engagement Programmatic Languages
- Get to Know Our Programmatic Languages
- Explore AMPscript
- Learn About Server-Side JavaScript
- Get to Know Guide Template Language
- Write Your Best Scripts with Programmatic Languages
- AMPscript for Marketers
- Get to Know AMPscript
- Write AMPscript
- Use Variables and Lookup Functionality
- Practice Using AMPscript
- AMPscript Solutions
- Review AMPscript Basics
- Personalize a Birthday Email
- Create a Loyalty Email
- Build a Data-Driven Email
- Engagement Splits in Journey Builder using AMPscript
- Gather Your Tools
- Create a Decision Split for a Single Journey
- Create SQL Queries for Multiple Journeys