Overview

This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.

Syllabus

Course 1: Essentials of Management and Strategic Planning
Course 2: Fundamentals of Finance
Course 3: Introduction to Digital Marketing

Courses

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11 hours 55 minutes
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In this course, you’ll learn the basic fundamentals of corporate finance. Based on the pre-term qualifying courses for Wharton MBA students, Professor Jessica Wachter has designed this course for learners who need a refresher in financial concepts, or for those who are learning about corporate finance for the first time. You’ll identify foundational concepts in corporate finance, such as NPV, Compound and Simple Interest, and Annuities versus Perpetuities. You’ll also learn how to apply the NPV framework to calculating fixed-income valuation and Equity, using hypothetical examples of corporate projects. By the end of this course, you’ll have honed your skills in calculating risk and returns to optimize investments, and be able to assess the right set of financial information to achieve better returns for your firm.
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9 hours 5 minutes
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Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
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9 hours 5 minutes
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This course is for aspiring and current professionals seeking to enhance their management and leadership skills, particularly those involved in business planning, organizational strategy, and driving growth strategies. It benefits individuals looking to understand the fundamentals of running a business and implementing effective strategic planning. By the end of this course, you will be able to: - Understand the core principles of management and leadership. - Develop and implement effective strategic planning for business growth. - Drive accountability and create actionable plans within an organization. - Analyze and select appropriate business strategies to gain competitive advantage. No specific tools or software are covered, as this course focuses on foundational concepts and frameworks. To be successful in this course, no prior experience in management or strategic planning is required, making this an ideal starting point for beginners.