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Semrush Academy

How to Boost Lead Generation with SEO

via Semrush Academy

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Overview

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Learn how to strategically find keywords that have high buying intent so your traffic is more qualified and converts at a higher rate.

Syllabus

  • The Do's and Don'ts of Lead-Generating SEO
    • Learn why the majority of content produces little to no qualified leads and how you can effectively build an SEO strategy that will actually attract leads at the bottom of the funnel.
  • Problems with a Traditional Keyword Research Approach
    • Discover why traditional keyword research tactics are flawed and what you can do to focus on prospects with a high buying intent.
  • Pain Point SEO
    • Learn how to save time and avoid chasing traffic. Get to know Pain Point SEO and how to use this strategy effectively when doing keyword research.
  • Implementing Pain Point SEO: SaaS Industries
    • Learn how to use the Pain Point SEO framework within Semrush's Keyword Magic Tool. Devesh and Benji use a hypothetical SaaS company to lead you through this lesson.
  • Implementing Pain Point SEO: Service Industries
    • In this lesson, Devesh and Benji lead you through the Pain Point SEO framework within Semrush's Keyword Magic Tool, this time using a hypothetical service business.

Taught by

Devesh Khanal and Benji Hyam

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