This course was developed by members of AWS Technical Field Communities (TFC), an AWS community of technical experts. The content is intended to complement our standard training curriculum and augment your AWS learning journey. We are aware some courses have accessibility limitations and are working to address. If you require accommodation, please contact AWS Training and Certification Customer Support.
This delivers production-grade architecture patterns for demanding advertising workloads—covering core design principles, ad insertion (live/VOD/FAST), publisher ad server pipelines mapped to Well-Architected pillars, RTB architectures (Real-Time Bidder on EKS, PrivateLink, RTB Fabric), data pipelines from ingestion to reporting, and multi-region deployments addressing availability, DR, latency, and data residency. It also covers privacy-enhanced collaboration (Clean Rooms, TEEs), Customer Data Platform architecture (identity resolution, segmentation, activation), and Agentic GenAI use cases including ad creative generation, contextual advertising, adbreak detection, and intelligent ad operations powered by Amazon Bedrock.
.png)
