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Automate Content in Marketing Cloud

Salesforce via Trailhead

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Overview

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Automate your marketing content with Einstein in Marketing Cloud.
  • Use AI to select the best email content for your subscribers.
  • Solve common content challenges using Einstein Content Selection.
  • Personalize email, mobile, and web content with AI-powered insights in Marketing Cloud.

Syllabus

  • Einstein Copy Insights: Quick Look
    • Activate Einstein Copy Insights
  • Einstein Content Selection Basics
    • Get Started with Einstein Content Selection
    • Add Assets in Einstein Content Selection
  • Einstein Content Selection Solutions
    • Manage Time-Sensitive Content
    • Test Content Performance
    • Display Fresh Content
    • Add Attributes and Business Rules
    • Personalize Event Campaigns
  • Einstein Email and Web Recommendations
    • Prepare for Einstein Recommendations
    • Get Started with Einstein Recommendations
    • Customize Recommendations for Email and Web

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