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Coursera

AI-Powered Content Marketing and Strategy

Adobe via Coursera Specialization

Overview

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This specialization will teach you how to build and manage marketing campaigns using generative AI and multichannel strategies. Through hands-on courses, you’ll explore how to create compelling social media content, apply AI tools to streamline ideation and production, and execute campaigns across platforms like Instagram, TikTok, and email. You’ll gain practical experience with Adobe tools and walk away with a portfolio showcasing their ability to design, publish, and analyze content that drives engagement. No prior experience required.

Syllabus

  • Course 1: Multichannel Content Marketing
  • Course 2: Social Media Content and Strategy
  • Course 3: Generative AI Content Creation

Courses

Taught by

Adobe

Reviews

4.7 rating at Coursera based on 1250 ratings

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