AI-Powered Content Marketing and Strategy

Adobe via Coursera Specialization

Overview

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This specialization will teach you how to build and manage marketing campaigns using generative AI and multichannel strategies. Through hands-on courses, you’ll explore how to create compelling social media content, apply AI tools to streamline ideation and production, and execute campaigns across platforms like Instagram, TikTok, and email. You’ll gain practical experience with Adobe tools and walk away with a portfolio showcasing their ability to design, publish, and analyze content that drives engagement. No prior experience required.

Syllabus

Course 1: Multichannel Content Marketing
Course 2: Social Media Content and Strategy
Course 3: Generative AI Content Creation

Courses

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Generative AI Course: Learn How It Works and Earn a Certificate Generative AI is transforming how we create. In this course, you’ll learn what generative AI is, explore its core concepts and meaning, and understand how it powers modern content creation and graphic design. Whether you're new to AI or looking to grow your skills, this generative AI course equips you with real-world applications, and you’ll earn a certificate to prove it.
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This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act. This course focuses on social media content creation, giving you hands-on experience with Adobe Express and Adobe AI tools to develop scroll-stopping visuals, impactful messaging, and smart scheduling strategies. Explore social media design best practices, including layout fundamentals, brand consistency, and creative workflows that make your content stand out. Whether you’re a solo influencer or managing social media for a brand, you’ll gain the skills to plan, produce, and publish high-quality content across platforms. Each module dives into real-world content creation techniques, including how to optimize your work with AI-powered insights and templates. By the end of the course, you’ll be equipped to build a dynamic, engaging content strategy and become a confident leader in social media content creation.
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In today’s fast-paced digital landscape, multichannel content marketing strategies are essential. This course prepares you to design and manage cross-channel campaigns that reach audiences across platforms with consistency and impact. In this multichannel content marketing course, you’ll learn to plan, execute, and optimize strategies that align with audience needs and business goals. Explore key concepts, analyze behavior across channels, and build hands-on skills using Adobe Express and Firefly AI. By the end of the course, you’ll be ready to lead multichannel content marketing efforts that drive engagement and deliver measurable results.