AI Marketing Analytics, Forecasting & Growth

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Overview

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This Specialization equips marketers, sales professionals, and business analysts with practical AI and analytics skills across the full growth cycle, from GA4 traffic, retention, and funnel analysis to AI-assisted data exploration with Microsoft Copilot. You'll learn to forecast sessions, revenue, and campaign costs using GA4, Looker Studio, and Google Sheets, plan Google Ads campaigns and sales workflows in Google Workspace, and turn your findings into polished presentations with Claude, Copilot in PowerPoint, Gemini, and Gamma. By the end, you'll have a repeatable, data-driven workflow for evaluating channel performance, making forecasts with stated uncertainty, and presenting recommendations stakeholders can act on.

Syllabus

Course 1: Forecasting for Marketers: Mastering Google Analytics
Course 2: AI-Powered Data Analysis with Microsoft Copilot
Course 3: Google for Sales: Ads & Workspace for Growth
Course 4: AI for Reporting and Presentation Design

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Master the essential skills of data analysis and visualization, even with no prior experience. This course teaches you how to leverage Microsoft Copilot's AI-powered capabilities to transform raw data into actionable insights and compelling visualizations. Through real-world case studies in financial analysis and business analytics, you'll learn to interpret trends, create professional dashboards, and make data-driven decisions with confidence. Whether you're looking to advance your career, understand your business better, or simply gain a valuable new skill, this course accelerates your learning by combining Copilot's intelligent features with proven analytical techniques. You'll discover how AI can dramatically reduce the time spent on routine tasks, allowing you to focus on strategic thinking and decision-making. By the end of this course, you'll be equipped to analyze complex datasets, visualize patterns that matter, and communicate insights that drive real business results—all while building the confidence to tackle data challenges independently.
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By the end of this course, you will use AI to plan, build, refine, and polish complete presentations in a fraction of the time it normally takes — and produce decks that look genuinely professional, not generically AI-generated. You will learn to write effective prompts, turn briefs and messy notes into outlines, generate full decks from documents, build charts and comparison tables from raw data, refine slides one at a time with AI assistants, and add speaker notes in a single prompt. The course is built around the AI tools you use at work: Claude for planning, Copilot in PowerPoint, Gemini in Google Slides, and Gamma for stunning drafts. Every lesson is hands-on, with copy-paste prompt templates and a complete prompt library you keep for life. You will also complete a guided hands-on project — building a full designed deck in Gamma from start to finish. What makes this course different is its focus on workflow over individual tricks. You will walk away with a repeatable, end-to-end process that works across tools, topics, and audiences.
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Unlock GA4 forecasting to assess channel performance, retention, checkout behavior, and revenue. This course helps marketers turn Google Analytics 4 data into clear reports, forecasts, and monitoring workflows for decisions. Throughout the course, you’ll explore: Traffic Source Analysis: Use filters, comparisons, dimensions, and segments to assess sources and landing pages clearly. Retention Cohorts: Build channel cohorts, read return rates, and compare return with return-to-purchase behavior. Campaign and Funnel Reporting: Register custom dimensions, metrics, and calculated metrics; then locate checkout drop-off with ecommerce reports and funnel explorations. Sessions and Revenue Forecasts: Separate trend, seasonality, and noise; use GA4 predictive metrics, Looker Studio, Google Sheets, and FORECAST.LINEAR to forecast next month’s sessions and revenue. Automated Monitoring: Create alerts, scheduled reports, PDF dashboard delivery, and email notifications for important performance shifts. By the end of the course, you’ll be able to evaluate performance with focused GA4 views, make forecasts with stated uncertainty, and scale monitoring without alert fatigue.
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Use Google’s sales tools to find demand, plan campaigns, forecast costs, and keep deals moving. This course helps sales and business development professionals create evidence-based workflows and shareable assets. Throughout the course, you’ll explore: Demand Research: Compare search interest in Google Trends, inspect competitors’ live ads in the Ads Transparency Center, and read Keyword Planner metrics. Campaign Planning: Write a Google Search blueprint with match types, negative keywords, and responsive ad copy within character limits. Budget Forecasting: Model clicks, leads, customers, CPL, CAC, and break-even close rates in a three-scenario Google Sheets calculator. Pipeline and Follow-Up: Build a Sheets tracker and use Gmail templates, labels, filters, and scheduled sending to maintain deal momentum. Meetings and Partnerships: Set up Calendar booking pages and Meet links, turn notes into a Docs proposal, and build a one-page Looker Studio report with accurate Google positioning. By the end of the course, you’ll be able to deliver sales workflows, explain assumptions clearly, and support outreach, deal progression, and partner conversations with reliable documents.