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Messaging for the media
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Classroom Contents
Science Communication Essentials for Successful Storytelling
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- 1 Intro
- 2 AGU's Sharing Science program
- 3 First, identify
- 4 Framing your research: why should your message matter to this group?
- 5 Speak the same language
- 6 What is a message?
- 7 Understanding news style
- 8 News style: The inverted pyramid
- 9 Messaging for the media
- 10 Key Components
- 11 Find Shared Values
- 12 The Flow of Your Meetings
- 13 Why tell stories?
- 14 HOW STORYTELLING AFFECTS THE BRAIN
- 15 What's in a story? You don't have to be Stephen King!
- 16 Some message-development tips
- 17 Crafting an elevator pitch
- 18 More AGU Storytelling...
