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Why A/B Tests Break in Marketplaces: Supply Constraints & Interference
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Classroom Contents
Pricing, Supply, A/B and Switchback Testing in FoodTech
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- 1 Intro: System-Level Experimentation in Food Tech Pricing
- 2 What Pricing Is Optimizing: Short-Term Revenue vs Long-Term LTV
- 3 The Core Trade-Off: Delivery Fee vs Order Volume Finding the Sweet Spot
- 4 Demand Elasticity: Measuring How Orders Change with Price
- 5 Experiment Options: A/B Testing vs Switchback Testing
- 6 Why A/B Tests Break in Marketplaces: Supply Constraints & Interference
- 7 Switchback Experiments Explained: Alternating Pricing Over Time
- 8 Choosing the Right Switchback Window: Noise vs Seasonality
- 9 Evaluating A/B Tests: Classical Hypothesis Testing & Metrics
- 10 Evaluating Switchbacks: Change-Point Detection in Time Series
- 11 Setting Change-Point Thresholds: Baseline Windows & Quantiles
- 12 Wrap-Up: Key Takeaways and Final Summary
