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Introduction
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Classroom Contents
Personalization in Practice: Expert Insights on Implementation and Success
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- 1 Introduction
- 2 What is personalization
- 3 Consumerization of the B2B space
- 4 Understanding the motivation of the different audience
- 5 How personalization is shared across the organization
- 6 Direct mail
- 7 Alignment
- 8 Alignment across marketing and sales
- 9 Setting goals for personal personalization
- 10 How to engage with customers
- 11 Developing content for individuals
- 12 How do you move forward
- 13 Where do you go from here
- 14 Gaining alignment across the organization
- 15 Struggles with data
- 16 Challenges
- 17 Feedback
- 18 What it feels like
- 19 Advice
- 20 Benefits of education
