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00:00 - Nathan Barry introduces himself and his journey from software designer to software founder
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Classroom Contents
Building a $41M SaaS from Side Hustle - Audience Building and Enterprise Value Creation
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- 1 00:00 - Nathan Barry introduces himself and his journey from software designer to software founder
- 2 02:57 - Nathan Barry discusses his passion for flying and the process of getting a pilot's license
- 3 06:43 - Nathan Barry expresses his goal of using flying for both personal and work-related purposes
- 4 08:14 - Nathan Barry discusses the limitations and considerations of owning a larger plane
- 5 09:49 - Eric asks Nathan about the payment structure for the pilot.
- 6 12:30 - Nathan talks about his podcast and the journey of building an audience.
- 7 14:02 - Nathan shares the story of Mark Sisson and the value of redirecting audience attention to a product.
- 8 15:08 - Nathan explains the power of an audience in promoting and selling products.
- 9 16:03 - Nathan discusses the success of Mark Sisson's Primal Kitchen and the value of an audience.
- 10 18:19 - Nathan talks about the three rules for building an audience and creating enterprise value.
- 11 19:46 - Nathan shares his experience building ConvertKit and its long-term enterprise value.
- 12 20:05 - Nathan Barry and Eric Siu discuss the potential of agencies as successful businesses.
- 13 21:25 - Nathan Barry shares his perspective on monetization options for creators.
- 14 25:52 - Nathan Barry talks about the current growth and future potential of newsletters.
- 15 29:46 - Nathan Barry shares a story about how having an audience can shortcut career paths.
- 16 31:24 - Transitioning from personal brand to building a business
- 17 32:22 - Using personal brand to drive attention to other businesses
- 18 34:21 - Debate on the success of creator-led agencies
- 19 36:12 - Spending 90% of time on business operations and 10% on content creation
- 20 36:58 - Importance of understanding business operations for creators
- 21 39:15 - Strategies for growing Twitter following
- 22 42:09 - Repackaging and reposting content for maximum reach
- 23 43:40 - Nathan Barry turned down a $200 million offer from Spotify.
- 24 45:47 - Nathan Barry is transparent about his financials to inspire others.
- 25 52:59 - Nathan Barry discusses the flywheel strategy for growing a newsletter.
- 26 54:17 - Co-registration and targeted cross-promotion amplifies subscriber growth.
- 27 55:30 - Advertising as a loop closer drives new subscribers for sponsorships.
- 28 57:54 - Growing the newsletter audience leads to book sales and more opportunities.
- 29 59:59 - Building network effects between creators through the Creator Network.
- 30 1:01:36 - Convertkit's Creator Network and Spark Loop acquisition.
- 31 1:03:19 - SparkLoop's open integration attracts higher quality brands and creators.
- 32 1:05:13 - SparkLoop handles 90% of all paid recommendations in the industry.
- 33 1:05:36 - Nathan believes that building the best system for getting engaged subscribers could generate more revenue than subscription revenue in the future.
- 34 1:06:09 - Nathan suggests using partnerships with other blogs to promote the subscription service and increase email sign-ups.
- 35 1:07:24 - Nathan explains that the transition from email list growth to engaged subscribers in e-commerce could attract hundreds of millions in ad dollars.
- 36 1:07:38 - Eric asks Nathan about his quote "making money is a skill" and Nathan explains that building a successful business requires developing a range of skills.
- 37 1:09:11 - Nathan breaks down the different levels of skills needed to build a successful business and advises against trying to jump to the top level without building the foundational skills first.
- 38 1:10:27 - Nathan uses an example of a friend learning to play the piano to illustrate the importance of deliberate practice and building skills in business.
- 39 1:11:37 - Nathan shares where people can find him online, including his podcast and newsletter.
