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22:22 Scenario Planning in Action
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Classroom Contents
Marketing's Epic Journey - Readiness, Reputation and Resilience
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- 1 00:47]Why CMOs Face Extraordinary Expectations
- 2 02:35 The Hamster Wheel of Marketing Pressure
- 3 05:17 Expanding Accountability: From 5 to 8 Areas
- 4 07:13 The Epic Journey: Why Doing Nothing Isn't an Option
- 5 10:08 The Readiness Check: CEOs, Customers, CMOs
- 6 16:13 Strategic Dysfunction: 84% of CMOs Struggle
- 7 19:01 Strategic Oversight & Proactivity: Planning Beyond 18 Months
- 8 22:22 Scenario Planning in Action
