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0:00 – Introduction: Why Google Ads is behaving like Meta
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Google Ads Meta-Style Targeting - Audience-Based Strategies and Creative-First Approaches
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- 1 0:00 – Introduction: Why Google Ads is behaving like Meta
- 2 1:50 – Shift from keyword-based to audience-based targeting
- 3 3:40 – How broad match is acting like Meta’s interest-based targeting
- 4 5:00 – Demand Gen & PMax: Google’s creative-first approach
- 5 7:30 – Why Search Ads alone can’t scale your business
- 6 10:45 – Funnel + Assets + AI: Google's new success formula
- 7 13:30 – Final thoughts: Think beyond Search, start using full inventory