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Customer Insight
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Classroom Contents
How to Fix Your Marketing Machine and Convert More Traffic
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- 1 Introduction
- 2 Who is this session for
- 3 What is this session about
- 4 What is a marketing machine
- 5 The numbers behind this
- 6 Second order consequences
- 7 How to optimize the machine
- 8 Components of the perfect marketing machine
- 9 What a perfect marketing machine looks like
- 10 Have a clear reason to buy
- 11 Handling objections
- 12 Compelling Next Step Offer
- 13 Customer Insight
- 14 Customer Call Research
- 15 Soft Calls To Action
- 16 Clear Positioning
- 17 Marketing Machine
- 18 Night Group
- 19 Peak Marketing Gold
- 20 Attractive Brand
- 21 Takeaways
- 22 Quote CTA
- 23 Examples
- 24 Website Redesign
- 25 Sketch Like An Architect Redesign
- 26 Transparent
- 27 Conversion parts
- 28 Get help
- 29 CRO Audit
- 30 Pricing
- 31 Who should do this
- 32 Not everyone should do this
- 33 How do you know this will work
- 34 Whats included in the brand accelerator
