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00:00 - The Unexpected Detour
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Classroom Contents
How DTC Brands Conquer Retail - Strategies for Amazon Sellers Transitioning to Brick-and-Mortar
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- 1 00:00 - The Unexpected Detour
- 2 00:38 - Misfit Banter & Corrupting Influences
- 3 02:34 - The E-commerce & Retail Marriage
- 4 04:31 - Welcoming the Retail Navigator
- 5 09:40 - What Makes a Retail Brand ‘Retail Ready’?
- 6 13:14 - Outshining the Competition, On-Shelf and Online
- 7 16:18 - Retailer Roulette: Don’t Let One Buyer Make or Break You
- 8 21:24 - Packaging That Pops Even At a ‘Brisk’ Pace
- 9 28:11 - The Secrets of Price Points, Bundling & Shelf Survival
- 10 33:01 - How To Nail Your First Retail Catalog & Pitch
- 11 34:50 - The Hidden Costs of Doing Business in Brick & Mortar
- 12 38:31 - Show Me the Money: Financing Your First Big Retail Order
- 13 44:52 - Trade Shows & The Power of Going Local
- 14 53:47 - The Great Distributor Debate: When & Why
- 15 56:33 - Common Mistakes Brand Owners Make in Retail
- 16 1:00:13 - The Long Game: Managing Expectations for Retail Success
- 17 1:03:28 - Real Connections, Real Growth: Omnichannel & Beyond
- 18 1:06:48 - Unlikely Dreams & Why Retail Never Dies
