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00:00 – Opening & Why Fundamentals Never Change
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Classroom Contents
Great Marketers Master Fundamentals - Not Hacks
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- 1 00:00 – Opening & Why Fundamentals Never Change
- 2 00:32 – The 4Ps Marketing Mix
- 3 03:33 – Segmentation, Targeting & Positioning STP Framework
- 4 04:29 – AIDA Model Copywriting Framework
- 5 05:30 – Consumer Behavior
- 6 07:08 – Brand Equity
- 7 08:36 – Positioning
- 8 09:13 – Marketing Funnel
- 9 11:39 – Customer Lifetime Value LTV
- 10 12:01 – Diffusion of Innovation
- 11 12:47 – SWOT Analysis
- 12 13:17 – Relationship Marketing
- 13 14:31 – Direct Response Marketing
- 14 15:07 – Jobs To Be Done JTBD
- 15 15:26 – Blue Ocean Strategy
- 16 16:09 – Behavioral Economics
- 17 16:35 – Network Effect
- 18 17:28 – Content Marketing Flywheel
- 19 17:51 – Positioning by Category Creation
- 20 18:19 – Customer Journey Mapping CX & UX
- 21 18:55 – 360° Integrated Marketing Communication IMC
- 22 19:22 – Customer Experience & Service Marketing
- 23 20:23 – Final Thoughts & Closing
