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00:00 - Welcome
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Classroom Contents
How to Convert Users Into Brand Champions and Create Brand Ambassadors for More Sharing
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- 1 00:00 - Welcome
- 2 01:27 - Delight
- 3 07:55 - Vision
- 4 13:49 - Thought Leadership
- 5 16:56 - User Case Studies for Brand Advocacy
- 6 20:41 - Making Products Fun with Friends
- 7 24:13 - Celebrating Customer Wins
- 8 26:34 - Creating Delightful and Surprising Moments
- 9 32:44 - Championing Your Brand
- 10 37:05 - Improving User Onboarding
- 11 41:55 - Learning from Competitors to Delight Customers
- 12 45:00 - Financial Rewards for Brand Advocacy
- 13 59:07 - Adding Virality to Your Product
- 14 1:00:00 - Understanding Virality Metrics
- 15 1:06:20 - Leveraging Ads for Increased Virality
- 16 1:11:54 - Encouraging Product Sharing
- 17 1:17:56 - Sharables and Quotables Strategy
- 18 1:22:23 - Utilizing Fake Awards
- 19 1:25:00 - Promoting Your Offerings Effectively
- 20 1:36:40 - Running Engaging Social Media Contests
- 21 1:43:00 - Setting Up a Contest
- 22 1:45:26 - Sourcing Free Contest Prizes
- 23 1:47:08 - Announcing Contest Winners
- 24 1:49:50 - Strategies for Big Brands
- 25 1:52:30 - Direct Ways to Encourage Customer Sharing
