Completed
0:00 Welcome to Consented, a podcast series by Usercentrics
Class Central Classrooms beta
YouTube videos curated by Class Central.
Classroom Contents
Google's EU User Consent Policy - What's Changed and What Does It Mean for Advertisers - Episode 2
Automatically move to the next video in the Classroom when playback concludes
- 1 0:00 Welcome to Consented, a podcast series by Usercentrics
- 2 0:50 Meet the host and our topic: Google's EU user consent policy and its impact for marketers
- 3 1:05 Quick reminder: who is Usercentrics?
- 4 1:39 Privacy regulations and the value of SaaS partnerships
- 5 4:28 What are the changes we're seing in the regulatory landscape?
- 6 9:33 DMA and Google's requirements as gatekeeper: what do they mean for businesses using Google services?
- 7 17:34 Beyond CMP implementation: what steps do you need to take to ensure optimal results?
- 8 19:51 Beyond user consent: what should businesses consider to take control of their data?
- 9 25:08 What percentage of marketing data might be lost? Will a CMP and Google Consent Mode negatively impact advertising ROI? Should marketers be thinking about optimizing opt-in rates?
- 10 29:23 Keeping privacy and marketing on the same side: yes or no?
- 11 34:10 Final recommendations on next steps for marketers
- 12 34:34 1. A properly-configured CMP
- 13 34:38 2. Ensure your CMP is compliant with your local regulations
- 14 34:52 3. Implement Google Consent Mode either on the basic or advanced mode
- 15 35:37 Summary: Google’s EU user consent policy – what’s changed and what does it mean for advertisers?
