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Classroom Contents
Choice is Overrated - Designing Products That Know What You Want Before You Do
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- 1 Introduction
- 2 About Heather Wilde
- 3 Conscious and unconscious decisions
- 4 Decision fatigue
- 5 People are tired
- 6 Alexa
- 7 Google
- 8 Autocorrect
- 9 Companies trying to help
- 10 Amazons The Button
- 11 Magic
- 12 Netflix Roulette
- 13 Facebook Retargeting
- 14 Predicting What People Want
- 15 Anticipatory Experiences
- 16 The Basic Blueprint
- 17 Starbucks
- 18 Examples
- 19 Uber
- 20 Nest
- 21 Digit
- 22 Project Soli
- 23 Twit
- 24 Medium
- 25 Uncanny Valley
- 26 Target
- 27 Amazon
- 28 Amazon Patent
- 29 How can Amazon know what I want
- 30 How to turn something into an anticipatory experience
- 31 Create digital access
- 32 Automate
- 33 Launch
- 34 Anticipatory
- 35 Analyze
- 36 Simplify
- 37 Add Value
- 38 Prepopulate
- 39 Living in the Future
- 40 Elon Musk
- 41 Buck Fuller
- 42 Duckie Brigade
- 43 Customer Service
