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00:00 Intro to Branding
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Classroom Contents
Build a Brand Clients Actually Remember
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- 1 00:00 Intro to Branding
- 2 01:13 Part 1 - The Fork in the Road
- 3 05:09 Part 2 - Start with the End
- 4 06:01 -- Step 1 - Income Goal
- 5 06:24 -- Step 2 - Core Services & Pricing
- 6 06:36 -- Step 3 - Basic Maths
- 7 07:10 -- Step 4 - Shape the Marketing
- 8 08:37 Part 3 - The Vibe
- 9 10:23 -- Step 1 - Audit the Vibe
- 10 11:36 -- Step 2 - The Vibe to give
- 11 12:06 -- Step 3 - The Vibe Message
- 12 14:23 Part 4 - Branding by Subtraction
- 13 15:27 -- Step 1 - What are you not
- 14 16:27 -- Step 2 - Brand Baggage
- 15 17:01 -- Step 3 - Brand Boundaries
- 16 18:13 Part 5 - Find your Flavour
- 17 18:56 -- Step 1 - The Difference
- 18 19:48 -- Step 2 - What's Missing
- 19 20:35 -- Step 3 - Flavour Statement
- 20 22:24 Part 6 - Storytime
- 21 23:38 -- Step 1 - Brand-Shaping Moments
- 22 24:47 -- Step 2 - Moments into Messages
- 23 25:47 -- Step 3 - Use the Story
- 24 26:39 -- Step 4 - Keep it Real
- 25 27:41 Part 7 - Answer before they Ask
- 26 28:02 -- Step 1 - What are they Wondering?
- 27 28:42 -- Step 2 - List all Objections
- 28 29:47 -- Step 3 - Use the Doubts
- 29 30:45 -- Step 4 - Handle the Objections
- 30 31:26 Part 8 - Signature Recipe
- 31 32:06 -- Step 1 - Your Why
- 32 33:04 -- Step 2 - Your Stand
- 33 33:21 -- Step 3 - The Proof
- 34 34:03 -- Step 4 - The Sentence
- 35 35:00 Part 9 - Unleash the Unseen
- 36 35:59 -- Step 1 - Why this Works
- 37 36:29 -- Step 2 - Human Anchors
- 38 37:02 -- Step 3 - Use the Anchors
- 39 38:51 Part 10 - Choose your Stage
- 40 39:41 -- Step 1 - Focus on your Strengths
- 41 40:40 -- Step 2 - Study your Audience
- 42 41:17 -- Step 3 - Start with One
- 43 42:08 -- Step 4 - Consistency
- 44 43:01 Conclusion to Branding
