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Acquiring and Keeping New Users - KPIs for Google Play Apps and Games

Acquiring and Keeping New Users - KPIs for Google Play Apps and Games

Android Developers via YouTube Direct link

Churn

10 of 12
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10 of 12

Churn

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Acquiring and Keeping New Users - KPIs for Google Play Apps and Games

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  1. 1 Intro
  2. 2 Daily active users
  3. 3 Deep link
  4. 4 Target audience
  5. 5 Driving conversion
  6. 6 Retention
  7. 7 Early Retention
  8. 8 Retention Patterns
  9. 9 Engagement Trends
  10. 10 Churn
  11. 11 Lifetime Value
  12. 12 QA

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