8 Common PPC Mistakes and How to Avoid Them

8 Common PPC Mistakes and How to Avoid Them

Exposure Ninja via YouTube Direct link

16:36 — Sending People to 404 Errors

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16:36 — Sending People to 404 Errors

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8 Common PPC Mistakes and How to Avoid Them

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  1. 1 00:00 — Intro
  2. 2 01:37 — Not Bidding On Your Own Brand
  3. 3 07:01 — Ignoring Quality Score
  4. 4 13:47 — Spelling Errors
  5. 5 16:36 — Sending People to 404 Errors
  6. 6 19:58 — Offers That Expire
  7. 7 22:00 — Not Using Audiences
  8. 8 27:40 — Not Using Broad Match
  9. 9 34:14 — No Performance Max or Only Performance Max

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